How Proven Listings verifies a business
Every listed business is checked against a real-world source before it earns a badge. The badge names the source and the date it was checked. Nothing on this site is verified by a business telling us it is good.
The sources we check
- Manufacturer dealer programs. The brand's own dealer locator, which shows an active authorized dealer relationship. Rechecked every six months.
- WorkSafeNB clearance. Registered employer in good standing for workers compensation. Rechecked every six months.
- Utility program participation. An active participating contractor on a utility or government installer list, such as the NB Power Enhanced Energy Savings Program. Rechecked every twelve months.
- NB electrical contractor licence. Licensed for the electrical work an installation requires. Documentation reviewed, and a sample confirmed with the issuer. Rechecked every twelve months.
- Refrigeration and air conditioning certification. A certified tradesperson on staff in a trade that is compulsory in New Brunswick. Rechecked every twelve months.
- Corporate registry. The business legally exists under the name it trades as. This is the identity check, not an independent check of the work. Rechecked every twelve months.
Not every source applies to every business. A one-person shop has no workers compensation account to find, and an installer carries the brands it carries. A source that cannot apply is recorded as not applicable, and it never counts against a listing.
The requirements a badge has to clear
A registry record plus at least one independent source. A registry record on its own is not a badge, because existing is not the same as being qualified. Having spoken to us is never a badge on its own; that is what auto-generated directories call verification, and it never earns ours.
The software enforces that requirement. Each source we check is classified once, in code, as either an independent check or an identity check, and a badge renders only from a current independent check. A business whose only current record is the corporate registry shows "Identity confirmed" with the date instead of a badge, and it is not counted in any verified total on this site. That is a deliberate distinction: identity and qualification are different claims, so they get different words.
The wording on a badge is exact. "Dealer locator" means we read the manufacturer's own listing. "Documentation reviewed" means we read a document the business sent. "Confirmed with issuer" means the body that issued it told us directly. Those three are different claims and we never blur them.
Expiry, and listings without a badge
Every check carries a date for the next one. When that date passes without a recheck, the badge drops automatically and the listing stays published, unbadged, until we check again. A business we could not confirm is still listed, still unbadged, with the reason on file. Coverage and verification are separate promises and we keep them separately.
What a badge does not mean
A badge means the named source confirmed the named fact on the stated date. It is not an endorsement, not a guarantee of workmanship, price, or availability, and not a government approval. Homeowners should still get multiple quotes.
Highlighted cards are member profiles. Ordering is alphabetical and placement is never sold.
The numbers this produces
The method above is what the published counts rest on. Each dataset below is a dated, downloadable view of one market, computed with the same queries that drive the badge on a listing and the totals on a directory page.
Corrections
If something here is wrong, tell us and we will fix it or explain why we disagree. Send us a correction. We acknowledge corrections within five business days. Rechecks are free, they are never contingent on paying us for anything, and payment never influences a verification outcome.